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Using YouTube, Constant Contact, and Traditional Methods to Teach Backyard Poultry Producers

JJ Jones

Summary

Several trends such as Farm to Table, Local Foods, and Sustainable Organic or Natural Production have caused an increased interest in small flock poultry production. Both traditional and non-traditional producers are trying to capitalize on these trends. Producers are trying to produce eggs and meat not only for their own use, but also for consumers. There are multitudes of challenges that these producers now face. The general lack of knowledge of general production practices, financial budgeting, marketing, state and federal regulations regarding selling eggs and meat, and liability issues when selling eggs and meat are some of those challenges.

Traditional poultry education programming when it exists, typically caters to large scale production operations. Most times, small flock poultry is considered a hobby and a not for profit operation. The Managing Risk for Oklahoma’s Small Flock Poultry Producers conducts educational programming geared towards these small-scale operations. The goals are to educate producers about the risk management skills need to be successful, profitable and legal. In addition to traditional production practices, this project also educates producers about the qualifications and production practices required to be considered natural and/or organic. These educational programs are being delivered using both traditional face-to-face workshops and videos on YouTube.

This project is also using the e-mail marketing platform Constant Contact to help deliver timely news articles, marketing of upcoming workshops and videos, and evaluate the effectives of programming. This program allows us to do more than just deliver e-mails. This program has the capability of creating web-based surveys that can be used to evaluate programming efforts months after being delivered. The program keeps tract of e-mails delivered, opened, surveys clicked on, and results of the surveys both on an individual and group basis.

Details

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